Retail (Ongoing project). This is a gun. Yes, a gun.
The Budweiser EDM Blaster shoots music bursts using the latest on directional sound tech. Budweiser is the main guy on the EDM scene in China. This device was created to set parties where Chinese gov does not allow, to chase youngsters on streets to make them dance, and of course get some buzz with world class DJs using it on their performances.
The first prototypes have been designed for the big events, to start running on the Chinese media, but the final goal is to sell it on retail as a Budweiser’s Made for Music item in the incoming years.